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"Then call it a bear" ...
By coincidence, in 2006, the very friendly "Little Bear" brand was born.
Bear is always committed to the development of smart, personalized, niche appliances, and is committed to creating a happy life that fits your real needs.
If the birth of a bear is an accident, then its acceptance and approval is a necessity.
From birth to development, the combination of the bear's brand connotation with the product structure and the development direction of the company has become closer, which is mainly reflected in four important stages:
“分享健康未来” Phase I 2006-2008 "Share a Healthy Future"
——Positioning healthy small household appliances, standardizing brand trademarks. The main products are yogurt machines, egg cookers, electric steamers, and electric cookers.
“快乐生活，家有小熊” The second stage 2009-2010 "Happy life, bears at home"
，产品涉足加湿器、蒸脸器及母婴系列。 ——Optimize trademarks and standardize VI . Products are involved in humidifiers, facial steamers, and mother-infant series. The cooperation with Taobao has been widely promoted, which has greatly enhanced its popularity, and won the honors such as "The Most Innovative Online Commerce", "Top Ten Online Brands".
-2017 “ Inspired Life 妙想生活” Phase III 2011 -2017 " Inspired Life "
妙想生活” ——Rebranding of the brand, sorting out the core value of the brand and the character of the company and products, and digging out the appeal that better reflects the brand value " Inspired Life "
Phase IV 2018 to date "Meng Appliance "
将从新兴品类突破，进而切入小家电全品类，我们将以用户需求、用户场景为核心，开展全新“萌家电”品牌战略，传递“萌”的生活理念，增加品牌与用户之间的情感联系，进一步提升品牌知名度，引领行业走向创新3.0时代。 ——Brand repositioning will break through emerging categories and further cut into the entire category of small home appliances. We will take user needs and user scenarios as the core, launch a new "Meng Appliance" brand strategy, pass the "Meng" lifestyle concept, and increase the brand and The emotional connection between users further enhances brand awareness and leads the industry to the era of innovation 3.0.
Bear, a natural brand born in nature, is not afraid to be followed and imitated because it is unique.
The trademark is exclusive and the "bear" is unique;
The word "small" is a natural asset-an inherent system of brands, companies, products, and users.
子商务的结合也是天然的，因与网购用户有着共同的价值取向——追求个性、轻松、愉悦的生活体验。 The combination of e-commerce is also natural, because it has the same value orientation with online shopping users-the pursuit of personality, relaxed and pleasant life experience.
The bear has already germinated in the soil of the Chinese market. It has roots and natural differences, which has prompted it to gain an exclusive user group, development space and sustainable vitality in the market.